Data Points and Insights: A Researchers Dealers Choice

We can vary the different ways we see data. We all make data happen for someone else with our electronic every day. Thanks to consumers and the innovative tech we have nowadays, companies, brands, businesses, etc., can see how they do on their market and how consumers react to their products or business. 

We can thank a lot of little tools that help conduct these charts and numbers, and you may think, well, how do I even give someone this information if I don’t know them? It’s easy because you use it every day for everything: Your phone. Thanks to location services and trackers implemented in our phones. What also makes it exciting is that it is no longer just for financers or accountants to use but for designers. 

What’s The Difference? 

How do we differentiate our data as designers? How can we make it unique and more engaging? We first learn the differences in simplified terms.  Data Points: what markets show to consumers to lure them to a follow-through funnel. Examples include:

1. Pay Per Click

2. A/B Test 

3. Cookies

Data Insights: We take the analytics from the Data Points to try and understand what/why is working to make the right decisions to move forward in a business. Examples include: 

1. Correlations

2. Surveys

3. Chi-Squares 

With these examples, we can move beyond just analytics and implement the design to help support both topics to innovate for a brand. You may think similar between the two, but both carry a different weight on their implementation into research. One is curated to engage with consumers; the other measures that employed among its ads and campaigns. Here, we can complement this data visually to create impacts on how the information is collected and move forward with new ideas on engaging with consumers beyond the data. 

Conclusion

Data is an essential complement however you look at it. It can give more than just information at that moment as it foresees future trends. Data Points and Data Insights help marketed learn to create, engage, and follow through on the person’s next move. Figuring out what exactly you are looking for is crucial as you look at how you want to measure your data and see how you will succeed in the future. 

How do you engage and discover with your ads? What is essential for you to know when doing surveys for your brand? 

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