How Google Ads Changed Business Strategy Online
- Jacqueline Sardinas
- Nov 29, 2021
- 2 min read
As we move forward in the future, we have moved beyond finding companies through yellow pages that people would hoard in their houses. No longer do companies need to pay an agency to help promote, thanks to the power of Google and having the world literally in our pocket. With Google, we have Google Ad Search that has changed how ads work altogether.
What Can You Do?
Setting up your brand or company has never been easier. First, creating an account with Google Ads is simple and free. Then, you can create a campaign for ads dedicated to what you want to promote for your website or online store. For example, let’s say you own a small boutique and wanted to encourage the seasonal trends you have in your shop and opened an online shop. You can promote this with google ads by setting specific keywords like:
Boutique
Fashion
Clothes
Couture
This way, customers looking for close-by locations or online shops with a niche brand can find you and create traffic to your online store and website. From here, the world of Google Ads expands out also to customized ads customized to networks where you want them to be seen and shared. When you build your ad on Google Ads, you can place a “bid” that will let you put a price on specific words mentioned above, and this will enter a bid once a user searches with those keywords that have been highlighted to guide visitors it to your landing page.
An important keynote is your AD Title, URL, and description from your campaign ad groups. It’s recommended to make catchy titles and have a call to action for your viewer to follow to your landing page.
“An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear.”
Once a bid (your customer searched words) has reached through Google Search on the campaign, Google will do the job and push it out to the vast internet space and place it on the first page of results when a customer is searching for your product. Bringing in organic clicks to your website with simple phrases like:
“Closest boutique near me” or “Fashion in 2021”.
Phrases with keywords help trigger the search to push your store to come up and be made to the front page of the google search.
Why Is This Good? As we move forward, the future gives us convenient and fast technology. We no longer have to converse with an agent or create crazy ads to get attention regardless of what companies offer. With Google Ads, we make it convenient for everyone who consistently searches for information and wants something specific and has results come up within seconds to spare.
Google Ads changed the concept of business storefronts by having algorithms built and served to those in the market for your product. Thus, making you relevant 24/7 all over the world.
How are you using Google Ads? Have you gone beyond and been certified to understand more? Do you have a business? If so, how have google ads helped you out?
Like this post? Check out more of my Marketing Tips, Tricks, and Blurbs on my website to learn more about Marketing and more!
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