Essentials of Building A Brand: What’sYour.COM?

Deciding to create a company and put your name into the world is a big step when building your brand. Although everyone knows that there are many 101’s that you must complete are considered someone in the vast marketing ocean. Once you have completed the first few steps of establishing a name, you have now come to one of your final (or first) stages of building a brand, a website. 

How can someone find you? How can someone contact you? Do you have some quick landing pages with some information that shows what your brand has to offer? You can ask yourself a few questions as you hand out a business card to someone to get in contact with you. A website is just an extra channel someone can reach out to you besides your email or phone number and, of course, make it easier for your brand to travel without having to physically hand out business cards house to house like its 1957. 

In this article, we are going to go over how you can have your basic of getting your elements together to build a powerful website that represents the best person: YOU!

Naming Your Website When you think of a unique website, it is because of its name and Youontent to the visitor. So, the obvious questions to ask are:

What will my website be named? 

Now, before taking on this difficult task, let’s go over a few house rules before choosing that snazzy name of yours. 

*Don’t decide your domain name being .org*

The reason is that .ORG is usually used for non-profits sites. This makes it a bit more difficult for you to make outreach, especially if you aren’t offering non-profit or charitable sources or are not part of your brand. Try sticking to .com or .net, the most popular to use when establishing your domain to your brand. 

Buy a Domain! Have you decided what your name will be? Awesome! With this, you can move forward to making your website with a proper name. Multiple websites can help you with this for free, like WordPress and WIX. You can sign up for a free domain that usually has its name in the URL. If you don’t want to have their name on your website when sharing it with people to make it seem more professional, they usually have built systems that can populate your brand name with specific addresses that you can choose from. 

Most prices vary from website builders to specific domain sellers, and you can later link your domain to any website in their settings. Research what works best for you! Here are some websites that you can check out to get you started:

1. WordPress

2. WIX

3. GoDaddy

4. Square Space

Bonus: If you are the first of your URL pickings and you can be one of a kind of your name. Bragging rights are to ensue afterward.

Operation: Landing Pages

Once you have figured out how people can reach you, you can now focus on what you want to share with the world. What do you like to share as your content? HOW do you want to execute it for it to be successful? While you think about that, you should map out how you want to place the pages on your website.

Landing pages, or if you aren’t familiar with the name, are what you see on any website: Home, About Me, Etc. 

This lets your website visitors come and learn about your website and you. Here, you can create a home page that shares a small blurb about yourself and what you do to give an insight to viewers into who you are. Then, you can move forward to having a more detailed About Me section, or maybe you have products you are selling. Finally, you can build a F.A.Q (Frequently Asked Questions) where you can have a few blurbs on questions asked about your product to help customers understand or maybe be quirky and create a F.A.Q about yourself to show your personality. 

Mailing Lists You should consider on any website a quick way to reach you, or maybe you have a newsletter or a weekly blog you update, and you want to invite people to come and check it out! 

Try adding a mailing list to add their email and get notices when you update or upload something new. This way, your readers and viewers are constantly checking in to your anticipated updated and new content when it dings into their email while on the go.

Website Genius This may not be your final stop for learning the beginning basics of putting together your website, but it is the first step. Countless other websites will probably lead you directly to the main website to continue your journey. Still, hopefully, this article can help you feel more at ease on literally the first steps on what to expect. Remember, your website is also an extension of you! Let people know who you are proudly and share the knowledge you want to share with others. 

Suppose you feel a little lost along the way, no worries. Most websites have a team that you can contact and help lead you back on the right track so you, the brand big-shot, can move forward to show everyone what you got to say. So keep searching and remember that the important part is that you will only be a click away in the end. 

#Design #Marketing #Websites